My grandfather was the only doctor for 120 miles. He landed planes in snowstorms, delivered babies, performed surgery, and operated on top of kitchen tables. He personally did it all, and that’s why he was such a badass.
That’s why I spent thirty years mastering web marketing. I did every role on the web team, including code, design, SEO, video, and sales copy. After all you can’t perform surgery on a system you don’t understand.
Then, earlier this year, I discovered a threat nobody’s talking about yet. Not only is it a sleeper, but it’s a doozy.
AI chatbots are replacing the Google results page. Last year, they stole 10–23% of your web traffic, and this year, we’ll all lose another 25% of traffic.
It’s already happening to my other patients.
The good news is that the traffic it does send to our site is pre-sold with a MUCH higher close rate.
The bad news? ChatGPT, Claude, Perplexity, and Gemini are answering questions about you right now. And they’re making stuff up.”
If you have bad data hygiene (like most companies), they’ll give your prospects a bad reco and send them straight to your competitor.
Like the guy who called up and said “I just asked who the best AC guy in Phoenix is. Why didn’t my business come up?”
I call it The Silent Exit.
Fixing it before it kills more deals is my specialty.
The window is closing.
AI models are forming permanent opinions about your category right now. Once they harden, you’re not fighting for first place. You’re fighting to exist in the answer at all.
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Most consultants specialize in one layer. I’ve spent 30 years operating on all of them — code, schema, copy, design, video. That’s not a resume flex. It’s why I can find the Silent Exit when everyone else is looking at the wrong chart.
I work with a small number of clients. Not for exclusivity — for accuracy. A misdiagnosis at this level is expensive. You get my full attention, not a project manager and a status update.
If the major AI platforms aren’t citing you as a Source of Truth within 60 days of deployment, I work for free until they do. I can make that guarantee because I built the index and I own the metric.